Mike LorencHead of Industry – Ticketing & Live EventsGoogle

    Mike LorencHead of Industry – Ticketing & Live EventsGoogle

      Mike is a 14-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business. He’s currently heading up Google’s Ticketing & Live Events Group where he oversees Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries; and works closely with key stakeholders across Google‘s Family of Brands to develop new ad formats and products for the Live Events category. Seasoned industry veteran, Mike worked on a variety of of strategic initiatives in marketing, business development and sales capabilities in North America and Europe, including: establishing Google’s presence in his native Poland and CEE markets, helping build out Google offices in Ann Arbor, MI; and building out Mid-Market Sales team for Google Canada. Prior to Google, Mike spent 4 years at AOLTimeWarner. He also teaches Social Media and Digital Marketing courses at Michigan State University, is a frequent speaker at industry events, and serves on a Board of Advisors at Computer Information Systems Department at Eastern Michigan University. He also recently became a Co-Owner of AFC Ann Arbor – Minor League Soccer Team in Ann Arbor, MI Marketing & International Business graduate of Loyola University of Chicago, Mike currently resides in Ann Arbor, MI and considers himself extremely lucky to work in the cross-section of Sports/Entertainment and Online Marketing worlds.

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