We are pleased to announce the launch of the 2nd Annual Service Design Summit that will take place on 4-5 April 2019 in Barcelona. The summit will provide insights into key issues and trending topics within today's service design landscape and it will offer an excellent opportunity to learn more about recent projects and innovations in organizational transformation. The purpose of the conference is to create a perfect atmosphere for active networking and to help attendees in developing better services and learning new ways to push for future success.

The speakers

Leslie Fountain
Partner & Executive Director
Olli Mannerkoski
VP, Experience Design
Michelle Baker
Head of Service Design & Transition
David De Prado
Global Head of Service Design
Ferdy Gilsing
Associate Director
BMW Group Designworks

To get a glance at the full list of speakers please request the brochure.

Request brochure

Key Practical Learning Points of the Summit

  • Collaboration and co-designing services with customers
  • Learning from innovation failures and successes
  • New technologies and data-driven service design
  • Leadership, strategy and business transformation
  • Design considerations when using AI in customer services
  • Different approaches and delivery methodologies
  • Building and leading innovation teams
  • Why humans are the key to good service design

Who Should Attend

This summit will gather together CEOs, CDOs, CIOs, Directors, VPs, Heads, Managers, Leads and Senior Level Executives having expertise in:

  • Customer Experience
  • Human-Centered Design
  • Design Research
  • Customer Engagement
  • Process Improvement
  • Digital Transformation
  • Technology & Digital Strategy
  • Stakeholder Management
  • Customer-focused Innovation
  • Business Model Innovation
  • Complex Ecosystems
  • Service Delivery
  • Business Systems
  • Design methodologies





Sponsorship & speaking opportunity

Learn more about sponsor
& exhibit opportunities

Stay updated!