About the summit

As the urgency for innovation is higher than ever before, organizations are trying to find creative ways to grow in this design-centric culture, by putting more emphasis on the user experience. Take charge of your business processes and get competitive advantage, establish new strategies for growth and lead your team to achieving success by efficient design thinking practices. Be sure to save the dates as our Design Thinking Summit will take place on 19-20 October 2017! Come and join us in Prague to learn how to leverage from design thinking in product innovation and customer experience, and how to open new channels to creativity within your business.

“Design is a really loaded word. I don’t know what it means. So we don’t talk a lot about design around here, we just talk about how things work. Most people think it’s about how they look, but it’s about how they work” – Steve Jobs

Meet some of our speakers

SVP, Global Head of Design and Co-Innovation Center
Chief Design Thinking Officer
BNP Paribas
Experience Design Director
McKinsey & Company
Experience Design Leader
Sony Mobile
Director User Experience and Industrial Design
Cisco Systems

To get a glance at the full list of speakers please request the brochure.

Request brochure

Key Practical Learning Points:

  • Bringing the Practice of Design Thinking from Creation to Production
  • Technology, Strategy and Customer Lead Product Design
  • Comparing Design Thinking to Other Innovation Strategies
  • Embedding Customer Centricity into Product and Service Design
  • Government’s Role in Supporting Industry Design Strategy Development
  • Reaching Competitive Advantage by Deep Understanding of Customer Needs
  • Building a Sustainable Innovation Pipeline with the Help of Design Thinking
  • Design Thinking and Its Role in the Future of Experience Design

Who Should Attend:

This summit will gather together CEOs, CDOs, VPs, Directors, Heads, Managers, Leads and Senior Level Executives dealing with:

  • Innovation & Design
  • User Experience
  • Strategic Management
  • Technology & Digital Strategy
  • Human Centered Design
  • Business Transformation
  • Product Development
  • Digital Product Design
  • Industrial Design
  • Innovation Technology


Hotel KINGS COURT Prague


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