Venue: Four Points by Sheraton

The evolution of traditional products, content and mediums of sales in the digital world has presented numerous challenges for pricing professionals. Now greater than ever there is a need for truly knowing your customer and finding out what they are willing to pay. In this conference, discover how you can adopt a proactive approach in navigating dynamic price changes, use big data to your advantage and achieve e-commerce excellence. With the fast changing market landscapes , it is always necessary for companies to upgrade and sharpen their pricing skills and examine how innovating in pricing can drive revenue growth.

Annual Digital Pricing Summit is a 2-day program designed for pricing, marketing and revenue management experts to transform organisational pricing strategy and fulfil the requirement of the digital era and modern customers. Through profound case studies and interactive sessions, our expert speakers from leading companies will present current pricing trends, digital pricing models and analytical tools to get closer to the consumers’ perception of value and to stay steps ahead in this competitive market.

The speakers

ETIENNE YUAN
Head of Digital
Ikano Bank
MIKE THATCHER
Global Pricing Transformation Director
Dell
EMRE TURANLI
Head of retail marketing DACH
Shell
FREDERIC TASSIN
eCommerce Marketing and Pricing Director
IBM
SIIM KARU
Head of Revenue Management
Generator Hostels

To get a glance at the full list of speakers please request the brochure.

Request brochure

Key Practical Learning Points

  • Digital Transformation in Pricing and the Prosperity of Payments with Mobile Devices
  • Disrupting the Traditional Pricing Analytics by Accelerating the Transition to Big Data
  • Leveraging Revenue Management Tools to Optimize Profitability and Achieve Targeted Market Share
  • Achieving E-Commerce Excellence with Loyalty, Rebates and Discount Mechanisms
  • Driving the Future of Digital Subscriptions and Setting the Right Prices
  • Dynamic Pricing and Artificial Intelligence to Predict Prices Customers Will Pay
  • Selecting Digital Pricing Model to Complement Your Business Strategy

Who Should Attend

Chief Pricing Officers, Chief Revenue Officers, CEOs, CFOs, CMOs, Directors, Managers, VPs/Heads/
Chiefs, Presidents other Specialists with the following expertise:

  • Pricing Strategy
  • Digital Transformation
  • Pricing Analytics
  • Revenue Management
  • E-commerce
  • Price Segmentation
  • Corporate Innovation
  • Marketing
  • Online Retail & Sales
  • Commercial Analytics 

TAKE A LOOK AT LAST YEAR'S EVENT

Venue hotel

Four Points by Sheraton

Nearby hotels

Take a look at other hotels near the venue.

Media partners

Sponsorship & speaking opportunity

Learn more about sponsor
& exhibit opportunities

Stay updated!