About the summit

The evolution of traditional products, content and mediums of sales in the digital world has presented numerous challenges for pricing professionals. Now greater than ever there is a need for truly knowing your customer and finding out what they are willing to pay. In this conference, discover how you can adopt a proactive approach in navigating dynamic price changes, use big data to your advantage and achieve e-commerce excellence. With the fast changing market landscapes , it is always necessary for companies to upgrade and sharpen their pricing skills and examine how innovating in pricing can drive revenue growth.

Annual Digital Pricing Summit is a 2-day program designed for pricing, marketing and revenue management experts to transform organisational pricing strategy and fulfil the requirement of the digital era and modern customers. Through profound case studies and interactive sessions, our expert speakers from leading companies will present current pricing trends, digital pricing models and analytical tools to get closer to the consumers’ perception of value and to stay steps ahead in this competitive market.