About the summit

After our successful Design Thinking 2017 event, we are pleased to announce the launch of Service Design Summit that will delve into service design principles and best practices, from design initiatives to organizational strategy and transformation, while keeping the customer in the middle of everything. Both design thinking and service design are in high demand in today’s business world and organizations are investing more and more into delivering better service experiences, to keep their companies ahead of the competition. Better understanding of service design and holistic customer-centric approach to business challenges are some of the core competencies in providing excellent customer experiences and achieving competitive advantage. Be sure to save the dates as our Service Design Summit will take place on 19-20 April 2018 in charming Prague.

“Design must reflect the practical and aesthetic in business but above all… good design must primarily serve people.” –Thomas J. Watson (Former Chairman and CEO at IBM)

Meet some of our speakers

Head of Service Design
Tesco PLC
Head of Helsinki Ground Experience
Customer Experience Manager
Head of Service Design
Lloyds Banking Group
Associate Director BMW Group

To get a glance at the full list of speakers please request the brochure.

Request brochure

Key Practical Learning Points:

  • Understanding Service Design Methods and Business Transformation
  • Tools and Techniques for Improving Interaction Quality
  • Customer Experience in Physical and Digital Service Design
  • Insights into Organizational Design and Change Management
  • Holistic Customer-centric Approach to Business Challenges
  • Design Thinking and Agile for Delivering Better Products/Services
  • Co-Innovation and Relationship-centered Design in Complex Ecosystems
  • Evaluating and Measuring Customer Experience and Creating New Strategies

Who Should Attend:

This summit will gather together CEOs, CDOs, CIOs, VPs, Directors, Heads, Managers and Senior Level Executives dealing with:

  • Customer Experience
  • Human-Centered Design
  • Business Development
  • Design Research
  • Customer Engagement
  • Process Improvement
  • Digital Transformation
  • Technology & Digital Strategy
  • Business Transformation
  • Customer Journeys

Take A Look At Our Previous Event

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Hotel KINGS COURT Prague


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